Premium Job Site TheLadders.com Relates Tactics to Dramatically Increase Revenue and Extend Lifetime Value of Members at MarketingSherpa Summit
WARREN, RI & NEW YORK, NY (April 15, 2008) - Online marketing experts from TheLadders.com, a premium job site created exclusively for the $100K+ job market, will describe their tactics for building site subscriber revenues and extending the lifetime values of members at MarketingSherpa Selling Online Subscriptions Summit on Monday, May 12, 2008, 1:45 p.m.
Michael McCurdy, Director CRM, TheLadders.com, and Leslie Semegran, Director Online, will share methods they developed to maximize customer lifetime value through strategic offer development and delivery.
McCurdy currently is responsible for email marketing communications. Before working for TheLadders.com, he worked for Match.com as Director of CRM product marketing where he was responsible for all customer touch point communications for both Match.com and Chemistry.com.
Semegran is Director Online, at TheLadders.com. Since joining the company in 2004, she has worked in acquisition, conversion and product marketing helping to grow the site to over 2 million users. Before joining TheLadders.com, she worked at TheStreet.com as a Marketing Manager.
Titled "Keep them Wanting More: Maximizing Customer Lifetime Value through Strategic Offer Development and Delivery," McCurdy and Semegran's presentation is just one of the many sessions to be presented at MarketingSherpa's 8th Annual Selling Online Subscriptions Summit at the Museum of Jewish Heritage in Battery Park in New York City, May 12-13, 2008.
The MarketingSherpa event will offer the latest Case Studies on how to raise subscription sales in a recession-type economy, present market research on selling online subscriptions, and include sessions from leading online subscription marketers on tools and tactics that can improve online conversions and revenues. Selling Online Subscriptions Summit is expected to attract over 350 top executives in the paid online content and subscriber services industries.
"With a recession economy looming, it is especially important to retain existing customers. TheLadder.com's Michael McCurdy and Leslie Semegran have been successful with their implementations," said Eric Stockton, President of MarketingSherpa. "I'm certain the Summit participants will want to hear what they have to say and determine the relevance of applying The Ladder.com's tactics to their own online subscription businesses."