Provide analytical support to enable fact-based strategic decisions, support retailer relationships and identify valuable customer insights to support Account Planning. Ensure focused analysis of customer and BDF data to support efficiency, effectiveness and improved ROI. Tracking and assessment of third party data: POS tracking by brand to determine best mix, trend analysis, data insights, opportunity testing, risk identification, etc. Analysis, mining and forecasting of retailer and company data. Communication and recommendations to Sales on opportunities and risks.