valuates and recommends distribution channel development programs. Determines agencies and suppliers of record, and negotiates contract terms and conditions for major services. Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share. Achieves satisfactory profit/loss ratio and inventory turns preset standards and industry and economic trends. Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.