Dir Sector Analytics Bev

This positions primary purpose is to maximize business performance by appropriate application of analytical tools, marketplace knowledge and expertise to planning and forecasting issues across all KF Site/Divisions - Drives innovation and guides development and application of best practices across Site/Corporate Marketing Analytics and CIS. Responsible for stewardship of Site/Corporate Portfolio and scale by maximizing return on measurement/evaluation value chain across functions. Leads/supports growth strategies via improved knowledge base of marketing analytics principles and application to company strategies/tactics. Implements work process streamlining that focuses resources on driving growth. Builds organizational excellence in Marketing Analytics professionals across the site. 

 

Responsible for the appropriate application of analytical tools and techniques to business issues across Site or all Kraft divisions.  Incumbent will guide capabilities/implementations for core marketing analytics accountabilities with superior understanding of the competitive frame for marketing/sales opportunities, insightful diagnosis/Due-tos of business trends,improved return on pricing and A&P spending investments, accuracy of marketplace predictions and volume/share/OCI forecasting, develop and recommend cross-divisional opportunities with trademark and/or consumer/customer focussed strategies, improve planning, objective setting, and evaluation processes across related functional areas for increased effectiveness and efficiency of spending strategies & tactics, identify, validate, and lead company adoption of generalizable principles and insights for maximum impact of spending and consumer directed opportunities, leverage research and consulting resources, both internal and external, for increased value and applications of information investment.  Provide leadership in improving the productivity and impact of analytic applications and business processes.  Identify/encourage high impact innovations and capabilities for upgrading competitive advantage. Participate in Kraft Foods Marketing Analytics Leadership Team to identify, develop, and gain adoption of best practices; support Site/company wide initiatives. Lead training/development for all Marketing Analytics staff across the Site/company, coordinate job enrichment opportunities across division and corporate needs and - assist in recruiting and retention of analytic professionals.

Individual will also assist and consult on business and technical issues to Site/Corporate CIS, increase appropriate utilization of marketing analytics tools and practices, apply cross-category learnings and principles, provide internal/external resources on critical projects. Provide objective and integrated assessment of Site/Company portfolio with respect to emerging risks/opportunities, identifying new business development priorities, and developing these skills in the marketing analytics community. Provide strategic marketing analytics leadership across site and company through demonstrated business savvy, influencing skills and effective communications.

Masters Degree (Business Administration, Statistics, Economics) preferred, with a concentration in marketing/quantitative analysis.  Ph.D. is a plus.At least 10 years experience in forecasting/business planning in increasingly responsible positions.  Proven managerial and influencing skills.  Consumer packaged goods experience with manufacturer, research supplier, agency/retailer required.  Experienced and effective in working with senior management.Expert knowledge of marketing, sales, finance, investor relations and operations processes, quantitative analysis of sales and marketing information, and use of analytic insights in development of business strategies and tactics.  Requires grasp of technology and systems to guide application developments.  Broad understanding and familiarity of market research techniques and ability to integrate relevant learnings. Must have strong leadership skills and a proven ability to work closely and effectively with all corporate functions and senior management.